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Customer Marketing Radio

Sep 2016

One metric you can’t afford to leave out of your business

250-CMRadio-20160908-muphy.jpgWhat is the newest measurement of customer success?  Lincoln Murphy has figured out the one metric you can't afford to leave out of your business dashboards. Find out what it is and much much more on Customer Marketing Radio!

Listeners, meet Lincoln.

The thing that I’m super-passionate about - that drives me every day and that’s actually pretty fun - is helping companies achieve exponential growth by focusing on their most valuable asset: the customer.

I look for growth levers that we can pull across the entire customer lifecycle through - focusing on this process called Customer Success - to help you keep your customers longer, get them to use and pay more over time, and turn those customers into advocates.

I’ve done this with more than 400 SaaS and enterprise software vendors over the last 10 years - from startups to major companies like SAP, HP Enterprise, and everything in between - to rapidly accelerate growth.

Influitive sponsoring Customer Marketing RadioCustomer Marketing Radio is generously sponsored by Influitive

Influitive’s advocate marketing platform enables companies to activate customer, partner and employee advocates at scale, bridging fragmented customer-focused programs to systematically reach more advocates and get them to do more advocacy.
Sep 2016

The Age of the Customer


Today is our FIRST episode. Join us live at 12:30, or catch the replays here a little later. 
Our guest today for our inaugural episode is Laura Ramos, Analyst at Forrester Research.
(Link to report from Forrester.)
Laura Ramos serves B2B Marketing Professionals. She is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry, and product marketing; demand management; and social media. She helps Forrester's B2B Marketing clients plan, build, and deliver marketing programs that combine traditional and digital approaches that lead with business issues, create thought leadership, and fuel their company's topline growth. Her research addresses the skills, technology, process, and customer experience concerns that top B2B marketers need to understand and integrate into programs that address the ongoing evolution in buyer behavior, markets, channels, and competition.
Aug 2016

Welcome to Customer Marketing Radio with Host, Steve Gershik.

Customer Marketing Radio is the first business radio show that focuses exclusively on post-acquisition marketing to guide customers from adoption and use of your product all the way through to advocacy. Join us each week for expert interviews and points of view.

Host Steve Gershik has been a business radio Podcast host for the past 12 years on such shows as Your Mobile Marketing, The Innovative Marketer and Leadspace Radio.

With over 20 years in B2B marketing, Gershik created the first customer communications platform in 1999 at Nuance and started the customer marketing function at Eloqua, where he invented the Markie awards and the Eloqua Experience conference.

Gershik has been a marketing teacher as well. He founded the DemandCon conference and taught Marketing Automation 101 for the Marketing Automation Institute. He is on the Board of Advisors of a number of companies, including the SLMA, where he was named one of the 50 Most Influential in Sales Lead Management.