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Customer Marketing Radio

Sep 2016

One metric you can’t afford to leave out of your business

September 8, 2016

250-CMRadio-20160908-muphy.jpgWhat is the newest measurement of customer success?  Lincoln Murphy has figured out the one metric you can't afford to leave out of your business dashboards. Find out what it is and much much more on Customer Marketing Radio!

Listeners, meet Lincoln.

The thing that I’m super-passionate about - that drives me every day and that’s actually pretty fun - is helping companies achieve exponential growth by focusing on their most valuable asset: the customer.

I look for growth levers that we can pull across the entire customer lifecycle through - focusing on this process called Customer Success - to help you keep your customers longer, get them to use and pay more over time, and turn those customers into advocates.

I’ve done this with more than 400 SaaS and enterprise software vendors over the last 10 years - from startups to major companies like SAP, HP Enterprise, and everything in between - to rapidly accelerate growth.

Influitive sponsoring Customer Marketing RadioCustomer Marketing Radio is generously sponsored by Influitive

Influitive’s advocate marketing platform enables companies to activate customer, partner and employee advocates at scale, bridging fragmented customer-focused programs to systematically reach more advocates and get them to do more advocacy.