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Customer Marketing Radio

May 2017

How Customer Advocacy is the New Demand Gen

May 11, 2017


Today we answer some of the most burning questions you ask as customer marketers including:

- How do I prove to my executives that these programs work?

- How do I get customers to participate in my advocacy programs?

- How do I get sales team buy in?

and much, much more..


A bit about our guest, Bill Lee, in his own words:

I help companies create successful, emotionally engaged customers who are eager to tell their stories to your market in a way that attracts buyers and dramatically increases revenue. My organization, The Center for Customer Engagement, has more research, case studies and client experience on customer advocacy and engagement than anyone in the world.

My annual Summit on Customer Engagement, held yearly in Silicon Valley, is the longest running and most respected conference on customer advocacy and engagement in the world.

I have spoken to audiences ranging from the International Advertising Association, the Business Marketing Association, the American Marketing Association, Forrester Research, the Net Promoter Annual Conference, the Veritas Presidents’ Forum, the Marketing Executives Networking Group (MENG), the Social Media Club and others.